For more than 80 years, the Ad Council has used the power of communications to drive social change, convening leading storytellers to create some of the country’s most recognized public-service campaigns. Through Empower Every Coach, the Ad Council is laying the groundwork for a national communications strategy at the intersection of youth mental health, sports, and coaching — defining the narratives, trusted messengers, and channels that can position coaches as emotionally supportive allies and help normalize conversations about young athletes’ well-being.