Narrative Call to Action
Tell Stories of Impact on Both Coach and Athlete
We have an opportunity to highlight the full, mutual impact of coaching — showing how it transforms not just kids, but also coaches, families, and communities. Coaching has a ripple effect: it begins with the child, extends to the coach, and radiates outward, influencing entire communities.
→What this looks like when we get it right: Public perception of coaching shifts from pressure and obligation to inspiration and meaning. People in sport recognize how coaching leads to happiness, growth and community impact. Youth sports coaching is understood as a way to not only make a difference in kids and teens’ lives, but also bring significant personal reward.
→Who can drive this change? Program operators; Media; Sports Governance
Why This Issue
By centering real-life stories, we move beyond abstract ideas and statistics into experiences people can feel. When we see the joy in a child’s face after learning a new skill or hear a coach describe how the role reshaped their perspective, the impact becomes undeniable. These stories turn coaching into something tangible and deeply human — an experience people want to be part of.
That’s why the next step is making these moments visible. From community gyms to playground sidelines, every coach and athlete has a story worth telling. The more we amplify these authentic voices, the more we inspire others to step forward, connect, and contribute to the ripple effect of coaching.
Getting Started
Tell real stories from real coaches. Highlight coaches who are making a difference – not just by winning games, but by helping kids feel seen, supported, and confident. A simple video, quote, or social post can go a long way.
Example: “Meet Maria – a first-time coach who uses team journaling to help athletes reflect on what they’ve learned and how they’re growing after each practice. She didn’t grow up playing sports, but her presence changed everything for the girls she coaches.”
Co-create your message with coaches. Ask coaches to share their “why.” Feature their words and ideas in your campaigns, like this one with Alyssa, a Girls on the Run Coach from Bexar County. When messaging comes from within the community, it’s more authentic, more powerful and reflects the full range of coaching experiences.
Focus on personal impact. We need to start focusing on the everyday impact coaches have in the rec center, at the gym, and on the playground. A recent study found that empowering approaches elevates the coach’s personal wellbeing. That should be no surprise. That’s where real people are helping kids grow into stronger, more confident people every day. Share the stories of youth building confidence, character and life skills, with coaches playing a key role. Then share the impact on coaches’ lives too!
Game Changing Content
| Item | Description |
|---|---|
| 10 Coaches with 10 seasons | A blog that features first-hand experiences from seasoned Girls on the Run volunteer coaches. |
| Little League Diamond Leader Training | A free educational resource that provides coaches with an understanding of the impact that mental, social, and emotional well-being has in youth sports. |